Customer experience is the next competitive battleground.
Taking a customer-led approach to innovation allows brands to achieve more with less, move R&D spend towards incremental innovation, and develop improved value propositions.
FIS was looking to transform the way they create products and services and leverage their existing client relationships to inform product development. We worked with FIS to develop a three-phased innovation program that consisted of a Thinkathon, Hackathon, and InFocus Conference.
Through the three-phased innovation program, FIS was able to identify customer problems at the Thinkathon, develop a challenge statement for the Hackathon participants to develop innovative solutions for, and ultimately find a product-focused solution that optimizes FIS business value.
Looking for more information on how to involve your customers and your employees in developing client driven and market driven innovative solutions?