Maximizing Post-Hackathon Success: A Guide for Companies

Nov 3, 2023 | Innovation

Maximizing Post-Hackathon Success: A Guide for Companies

Organizing a hackathon is an exhilarating way for companies to foster innovation, inspire creativity, and engage with the innovation community. But the true value of a hackathon extends far beyond the event itself. Your post-hackathon actions can significantly impact your company’s success and reputation.

A successful hackathon is more than just an event; it’s a launchpad for innovation, meaningful connections, and elevating your company’s reputation.

Patti Mikula | Co-Founder & CEO, Hackworks

Recognize Achievements and Share Success

Celebrate hackathon winners and participants by sharing their success stories on your company’s website, social media, and other channels. Highlight positive outcomes, impact, and innovative solutions. This reinforces innovation commitment and attracts potential stakeholders. 

Commit to Innovation

Collaborate with participants to refine and implement promising solutions from the hackathon, showcasing your commitment to innovation. This can lead to future partnerships and a stronger innovator network connected to your brand.

Sustain Engagement

Nurture connections with participants through newsletters, social media, or dedicated channels. Keep them involved in future opportunities like beta testing, collaborations, or job openings.

Collect Feedback and Plan Ahead

Gather feedback from participants, mentors, and judges to improve future hackathons and document lessons for future organizers.

Ready to dive deeper into post-hackathon success?

Download our insights paper for a comprehensive guide including a list of assets and actions required to materialize post-hackathon success.

Unsure how to apply the inisghts? Reach out to us!

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Lydia Da Cruz

Lydia Da Cruz


Hi all! My name is Lydia Da Cruz, Director Innovation Strategy & Program Development at Hackworks, in Toronto, Canada. I am positively o-b-s-e-s-s-e-d with what's next. I am first and foremost an innovation strategist and marketer. I love to sink my teeth into big problems – I am a challenge analyst and an opportunity mapper. I'm also a storyteller and engagement expert, and I truly believe that together, we can find more resolute solutions that we ever could individually. If you ever want to chat crowdsourcing, co-creation, hackathons, online challenges, reverse pitch programs – I've been working in this area since 2011 – feel free to reach out!

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